APRIL should “change their unsustainable business model and stop draining peat soils and converting forests”.
APRIL: We fundamentally disagree with any claim that our business model is unsustainable. In fact, our key objective and one that we are diligently working towards, is to reach a point where all of our fibre comes from renewable and sustainable plantation sources. That is at the heart of our business model – making good commercial and environmental sense.
