Greenwashing

(Source: WWF)

APRIL: Our commitment to sustainable and responsible forest management is real – demonstrated on-the-ground by more than 200,000 hectares of conservation forest that is set aside and protected as a result of our efforts, our support for significant eco-restoration programmes on the Kampar Peninsula – and in line with our commitment to establish plantations sufficient to meet all of our fibre needs in the future.

Back in 2004 we forecasted that we would have completed plantation establishment by 2009. That did not happen because we slowed down our activities to ensure conservation assessments were conducted first. We also allowed time for some disputes with local communities to be resolved through dialogue. We missed our deadline, but we missed it for the right reasons and for those same reasons, we have not set a new deadline.